LCM: Real LifeThe power of Lifecycle Marketing executed with the Campaign Builder
Is this course for me?
This course is for you if you are on board with the concept of lifecycle marketing, but aren’t sure how to do it.
Lifecycle marketing is a powerful concept. It helps you design a comprehensive customer experience. The beauty of Infusionsoft is that you can replicate the ideal customer experience for every single customer, through automation.
I created this course because I’ve come across countless entrepreneurs who knew that a lifecycle marketing strategy would help their business, but they didn’t know how to build it.
This course bridges the gap between LCM theory, and LCM in real life.
Can you run a business without lifecycle marketing? Sure. But only for so long. At a certain point you’re going to hit a obstacle where you’re unable to progress without compromising something. Having a lifecycle marketing strategy how to obliterate those impending roadblocks.
Lifecycle marketing works with marketing automation. But without it, marketing automation rarely works.
Good stuff! I’ve done the Intro and the attract part of the LCM.
LCM: Real Life
I’ve watched far too many business owners stumble blindly through the campaign builder. Lifecycle Marketing is the roadmap that so many businesses are searching for, yet very few people how to translate the LCM concepts into real world ACTIONABLE campaigns. This course is for people who understand the campaign builder basics, like goals and sequences, but they’re looking to see how they can articulate and implement process that allows them to scale, WITHOUT compromising the customer experience. Your registration unlocks three months of complete access.
LCM: Real LifeBridge the Gap
- Four (Intro, Attract, Sell and Wow) complete modules covering the lifecycle marketing stages comprehensively complete with step-by-step campaigns to implement this in real life.
After this three-part course you will:
- Have a firm understanding of the Lifecycle Marketing Framework
- Know exactly how this framework translates into real life Campaign Builder campaigns
- Be able to build and design lifecycle marketing concepts into your customer experience strategy
- Have new ideas around lead generation and what it means to your business
- Know how to design an effective nurture funnel
- Have a post-sale fulfillment strategy that includes capturing testimonials, referrals, and more
- Finally connect the dots between high level theory and ACTUAL results
A solid understanding of the campaign builder will help with following along and implementing the LCM concepts taught in this course. If you’re feeling uncertain, then maybe start with CB: Chapter one.
Frequently Asked Questions
Who is this course for?
This course is for small businesses who need to understand, articulate, and then implement a lifecycle marketing strategy. It’s really the best fit for someone who will be involved in defining the strategy or executing it, ideally both.
Oh, and also, since the implementation piece takes place in Infusionsoft, you’ll want to be an Infusionsoft user.
What should I expect?
When you unlock the course content you’ll get immediate access to 4 modules. The intro, and then the Attract, the Sell and the Wow modules. We unlock them all at once because some people like to work through them immediately, but you’ll have access for 90 days so feel free to take your time.
What is Lifecycle Marketing?
Lifecycle Marketing (or LCM) is a framework for success. It’s a concept that Infusionsoft preaches pretty heavily, and at its core it’s about defining your ideal customer experience, and then building processes so that you can replicate it for every single customer. You can learn more about Lifecycle Marketing here.
Can I try it for free?
Sure, why not. The Intro module is available for free, and you can unlock that by signing up here.
Yes. You’ll want to make sure you have at least a basic understanding of the campaign builder. We’ll be building out each LCM phase in the Infusionsoft Campaign Builder, so understanding that first will help make the most out of this course. Need help mastering the campaign builder?
Wait, what was that part about it expiring...
What's with the 90-day expiration?
What people are saying…
After completing the CB Trilogy, the LCM: Real Life course gave me some great ideas as to how to apply the campaign builder to my business.
The “WOW” portion in particular was my favorite. It showed me a model of how I could easily automate the process of capturing consumer feedback as well as testimonials.
As always, Greg’s way of teaching/explaining things was easy to grasp. I feel confident I can apply this course to my own campaigns!Matt Molloy
Greg is the best Infusionsoft instructor I have ever had the pleasure of working with. He is able to connect with his audience and break down concepts into easily digestible segments for them to learn. Greg is also a ton of fun and I can’t think of a better person to spend time with when trying to learn Infusionsoft.Todd Meyer
|The way that Greg can teach Infusionsoft is unmatched. I’ve never seen anyone teach it the way that he can.|
If you’re looking to better utilize Infusionsoft, or better understand Infusionsoft, or get more training on Infusionsoft; Greg Jenkins is your man.
When we started with Infusionsoft we were overwhelmed by its functionality and couldn’t figure out how apply it best in our business. We were fumbling around, and confused. But we had big goals for our marketing, how we interact with our customers and the bottom-line results we wanted to see. We knew we needed expert training. My team and I worked with Greg over an extended period to tap his technical brilliance. But that was only part of it. The greater benefit for our team was having access to his incredible understanding of strategic marketing, the customer journey and in-house workflows.
He’s an excellent educator and a clear and generous communicator. Greg doesn’t seek to keep his clients captive and attached to him – he empowers them to stand on their own. He is the wise mentor available to share what he knows when you are ready to take the next big leap in your business and need a solid knowledge base and the motivation to make a start.Suzi Dafnis