Language of Automation
Cheat Sheet
Using Automation can feel like speaking a foreign language - this cheat sheet is designed to help you learn and understand important terms and acronyms, so you can make the most of the technology you depend on.
What is this cheat sheet?
Ever feel like you need a translator just to keep up with digital marketing and automation strategies? We get it. Whether you run the show yourself or partner with contractors, understanding key terms can be the difference between spinning your wheels and making real progress.
The Language of Automation Cheat Sheet is packed with 50 terms to help you navigate marketing, sales, service, and operations automation with confidence. From nurture sequences to KPIs, from lead sources to automation triggers, this guide gives you the clarity you need to make decisions and move your business forward.
Marketing Terms
capturing new leads and growing your audience
Sales Terms
turning prospects into customers, over and over
Service Terms
delivering your products and services, and creating fans
Operations Terms
reducing chaos and streamlining processes
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Language of Automation
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What People Say
"Too many businesses are missing the vocabulary to effectively communicate what they need from the team handling automation in their business. This cheat sheet helps solve that problem so you can make efficient requests (and understand clarifying questions and replies) as you deploy automation projects to grow your business."
- Paul Sokol (BePro)
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