Update: Infusionsoft removed their help documentation around cold email throttling in 2019. It was relayed to me that “The email operations team now uses more sophisticated tools to detect potential spammers so that “honest” marketers don’t get punished and so that a new customer’s first impression isn’t getting a cold-throttle hand slap. We also introduced automated list management which is enabled by default in new apps which automatically sets email statuses based on inactivity.”
Infusionsoft has a feature known as Cold Email Throttling, and it tends to catch people off guard. It’s not always an issue, but it’s one of those things that its better to know about just so it never burns you.
So, I thought I’d create a resource to cover everything I know about Cold Email Throttling in Infusionsoft. Let me know if you have any questions:
Timestamps:
0:00:00 What’s the deal with cold email throttling?
0:01:16 When does it happen?
0:02:19 Why does it happen?
0:06:26 Is it a big deal?
0:08:19 What should I do about it?
If you have any questions, or see anything I missed, please feel free to comment below!
So, let’s say I buy a large accounting practice and import the new clients into Infusionsoft. And those clients all make estimated tax payments, and are used to getting email reminders from their CPA. So, I tag them to put them in my estimated tax reminder sequence.
Are you saying that Infusionsoft may throttle the emails so not every new client purchased may not receive the notice timely? That could be very expensive, not to mention the loss of clients.
What recourse would I have against Infusionsoft in thus situation? None?
This could be a real problem and this is just one instance
Yes, correct Randy. And situations like that are exactly why I wrote this blog post, so you’d know and could plan for it.
In your scenario, here’s what I would do:
1. Import the list of clients you acquired in the acquisition.
2. Immediately send them an email introducing yourself, and explaining that in the future important tax estimate reminders (and info) will come from you. (Note: This email will be your first, and will effectively “warm” the list.”
3. Then, assuming the email went out successfully without too many spam complaints*, then you’re all set, and you can email them their estimates regularly and as needed without issue.
*If the email was stopped because of spam complaints, then you may want to a) email them FROM the old email address/brand they’re familiar with, and notify them of the transition. Or, you could call them individually to introduce yourself and set the right expectation. Or, send them personal emails from gmail/yahoo or whatever and explain that they’ll be getting emails from you and your brand/email/logo moving forward.
Remember, the email throttling only happens if you get too many spam complaints. And it only happens on the first email. So just do what you can to set the right expectation for the customers and you’ll be fine. Additionally,the throttling (if it doesn’t get stopped) will execute over a period of 24 (or maybe 36) hours. So the delay may not be as impactful as you think, and you could also build that into your scheduling to ensure you allow enough time.