Update: Infusionsoft removed their help documentation around cold email throttling in 2019. It was relayed to me that “The email operations team now uses more sophisticated tools to detect potential spammers so that “honest” marketers don’t get punished and so that a new customer’s first impression isn’t getting a cold-throttle hand slap. We also introduced automated list management which is enabled by default in new apps which automatically sets email statuses based on inactivity.”

Infusionsoft has a feature known as Cold Email Throttling, and it tends to catch people off guard. It’s not always an issue, but it’s one of those things that its better to know about just so it never burns you.

So, I thought I’d create a resource to cover everything I know about Cold Email Throttling in Infusionsoft. Let me know if you have any questions:

0:00:00 What’s the deal with cold email throttling?
0:01:16 When does it happen?
0:02:19 Why does it happen?
0:06:26 Is it a big deal?
0:08:19 What should I do about it?

If you have any questions, or see anything I missed, please feel free to comment below!