This Action Planning Framework is the distillation of lessons learned from a handful of consultants across countless projects, in a variety of industries and business models.

Suffice to say, this works - time and time again.

If you have a strategy you'd like to implement, this framework will help increase the odds (and efficiency) with which it happens.

So, here's how this works...

It starts by identifying the strategy you are trying to execute.

The strategy is the high level objective - like, book more demos, or drive new consultation appointments, increase membership free trials.

Then, you use the action planning framework to help think through the specifics for what it will take to achieve that objective.

It starts with individual tactics (launching a new ebook, hosting a webinar, deploying a JV partnership promo), and then from there it drills down into the assets required, the content needed to support those assets, the tools required to create the content, and finally the skillset(s) it wiil take to operate those tools.

This is the framework:

Pro Tip: Not everything needs to be done by you - if you're a one-man-band it might be exhausting to work through this and realize all of the things you need to do to launch something, but the silver lining is that by organizing a project like this it makes it easier to recognize exactly what needs to be done, and the assign out the various responsibilities to the best resource for the job (which might be you, or it might be a team member, or a contractor).

Hope you found this post valuable, if you did then please give a shout out to Justin MacDonald here.

The truth is that I've seen far too many good ideas stall out because the details weren't clear. This framework actively combats that and helps you get more done swiftly and confidently.

Please leave any comments or questions you have below.