Have you heard this clip where Bob Newhart explains Baseball to someone who has never played, or even seen it?The thing I like about this clip is that I know how baseball works - so it makes sense to me. But hearing it explained to someone for the first time makes it sound absolutely absurd.Things we don't understand feel confusing and overwhelming.And things we do understand tend to feel familiar and comfortable.You've gotta learn the rules to play the game.

Education offers you a concrete advantage.

Let me explain:I've been using AccessAlly for a few months now, and I'm noticing an interesting trend - the more I "get" the software, the more valuable it becomes.For the first few weeks it wasn't doing what I wanted it to do, and it felt...clunky.My instinct was to blame the software (I'm a smart guy, so it can't be me, right?) - but I persisted anyway.I dedicated myself to reading articles and watching videos. I immersed myself in the AccessAlly community, asking questions and then working hard to try and understand the guidance that was offered.The more I understood it, the more it did what I needed.

The IS Starter KitThis course is designed to establish the baseline foundation of confidence that is required for using Infusionsoft.The things in this course are important, I have no doubt about that - but what's more important is that it helps lay out the rules to the game.It helps you understand where the boundaries are in Infusionsoft; what's reasonable to expect, and what isn't.Once you know the rules, you can develop a strategy.You can determine how much of it you want to do yourself, and where to bring in specialists.The best thing about education is that you get to take it with you. The more you understand the tools you have access to, the more easily you'll recognize the opportunities to use them, and the more capably you'll be able to select the right tool, for the right now.And you'll never butter your toast with a chainsaw again.