I've said it before and I'll say it again, the Keap Decision Diamond is my Achilles heel.

(Heck, it's why I wrote this blog post about simplifying them using cascading logic.)

But this blog post isn't about decision diamonds, in fact, it's about scenarios where you should avoid them.

No Decision Diamond Needed

Keap decision diamonds are great when you either want one scenario to happen, or another.

(as a reminder, Keap is the platform formerly known as Infusionsoft)

They're perfect for segmenting people so you can speak to them differently, based on what you know about them.

In fact, here's a robust blog post answering seven of the most important questions about Keap decision diamonds.

But there are scenarios in the campaign builder where I see people try to branch campaigns into different sections based on whether or not someone has taken an action, and that's where things start to get complicated - because what if they take that action after you've already segmented them.

Have a look at this video where we run through a few examples and how to simplify these campaigns:

The key take away here is that because we know that goals advance people in a Keap campaign, we also know that someone who has not advanced must not have achieved that goal - and we can build our automation accordingly.

Let's take a closer look at a few examples.

Example 1:

In this scenario we’ve got a campaign designed to trigger an SMS message (through a third party add-on tool), and then we have two possible outcomes.

Email Open Goal in general) with caution.

Email opens are kinda a sketchy metric, they're dependent on how the recipient's email client reports information back to Infusionsoft, so it is possible to report an open when the contact didn't read the email, and possible for the email to be read without reporting an open.

K decision diamonds are incredibly powerful, and I hope you found this post valuable - please leave any comments or questions you have below.

And if you want to get to know the campaign builder better, check out the Advanced Automations Course in the Keap Academy Platform.

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