The Lead Magnet
The phrase “Lead Magnet” has become a household term for so many small businesses – but what does it actually take to design and launch a lead magnet actually brings in qualified prospects? This documentary series pulls back the curtain as Monkeypod tackles this conversation and documents the resulting process that unfolds.
Episode 1: The Problem
In this kickoff episode, we introduce the problem we’re setting out to solve – and why we’re building this lead magnet, who it’s meant to attract, and how it supports the larger goal of finding the right audience for the Fundamentals of Business Automation course.
Episode 2: Ideation and Creation
Time to get creative. In episode two, we walk through the early-stage brainstorming process — starting with content and audience clarity, then leaning on ChatGPT for a few first drafts. We explore how to humanize AI-generated content, shape it into a branded PDF visually using Google Slides.
Episode 3: Tech Set-Up
This episode is all about making the technical system work. We’ll break down how we built the landing page (with a little help from AI again), set up the delivery and follow-up automation, and tested the entire flow. We also run a soft launch to make sure it’s ready for real traffic.
Episode 4: Ad Strategy
Now that the lead magnet is built, how do we get eyes on it? Cam and Paul talk traffic strategy: Who are we targeting? How do we find them? How do we approach messaging and creative? This episode breaks down the thinking behind our ad plan, how we set a budget, and what decisions we made before pressing go.
Episode 5: Ad Review
The ads are live — so what’s working? In episode five, Cam and Paul regroup to evaluate performance: how many leads have we generated, what does the data tell us, and what ad messages are resonating? We take a look at reach, spend, and conversion, and decide which ads to keep, cut, or tweak.
Episode 6: Results and Debrief
Time to zoom out. In this episode, Greg and Cam sit down to reflect on the project as a whole — what worked, what surprised us, and what we might do differently next time. Whether you’re building your first lead magnet or revisiting an existing one, there’s value in pausing to learn from the experience.
Episode 7: Next Steps
In the final episode, Greg and Cam explore what could come next — from creating additional lead magnets, to optimizing conversion paths, to scaling up the ad budget. We also talk about how this campaign fits into a broader marketing ecosystem — and what you can take away for your own business.
What is Monkeypod Studios?
It’s just us, taking ourselves a little too seriously.
We love making videos, our YouTube channel and blog are filled with them. But sometimes we have an idea for a project that feels a little more substantial – and so Monkeypod Studios is the moniker (and mindset) we don when we’re undertaking a project with a little more artistry and storytelling.
Have a topic suggestion, or an idea for a collaboration? Drop us a message.