What is EmailSmart and what does it do?

EmailSmart is a toolkit focused on email health and deliverability. It starts with your EmailSmart Score, a diagnostic report that checks how many contacts are actively engaging, how well your domain is authenticated (SPF, DKIM, DMARC), and whether you’re triggering spam filters. From there, it provides tools like Smart Defender to automatically manage engagement, tagging engaged contacts, triggering re‑engagement campaigns, and flagging disengaged subscribers for removal.

How does EmailSmart work?

EmailSmart integrates with your email platform to gather performance data and engagement metrics. When you send email campaigns, it analyzes opens, clicks, bounces, spam placement, sending domain reputation, authentication setup, and mailbox-provider responses. It then surfaces insights through dashboards and reports, showing you exactly what to fix—and how to fix it. Tools like Smart Defender take this a step further by automating the heavy lifting: segmenting lists, setting re‑engagement triggers, and cleaning contact lists to protect your sending reputation

Who benefits from EmailSmart?

EmailSmart is perfect for content creators, coaches, small businesses, and agencies that rely on email for making sales (or any part of your business strategy). It doesn’t matter how compelling your offer is if emails aren’t being seen, especially across platforms like Gmail, Yahoo, or Microsoft. Adrian and Evan’s framework is sturdy enough for multi-client agency work yet simple enough for solopreneurs to implement.

Ready to improve your deliverability?

Start by running your free EmailSmart Score assessment—it’s the fastest way to identify list issues and improve inbox placement. Then, try SmartDefender with the 14‑day trial to start cleaning and protecting your sending reputation. If you provide marketing consulting or implementation services to your clients, you may want to consider their Certified Partner or Agency Dashboard options too.