The one conversation I'd have with any
small business on the planet.

This conversation is the distillation of lessons learned from consulting hundreds of small businesses, in varying industries,
and all around the world.

We took the patterns that were revealed from these conversations and translated them into a curriculum that can help any small business reveal opportunities, and prioritize the path forward.

There is a temporary issue causing intermittent errors on some web forms (sorry about that), so if this form is giving you difficulty please use this link instead. Thanks!

HOME | BLOG | COURSES | MEMBERSHIP

The one conversation I'd have with any
small business
on the planet.

This conversation is the distillation of lessons learned from consulting hundreds of small businesses, in varying industries,
and all around the world.

We took the patterns that were revealed from these conversations and translated them into a curriculum that can help any small business reveal opportunities, and prioritize the path forward.

There is a temporary issue causing intermittent errors on some web forms (sorry about that), so if this form is giving you difficulty please use this link instead. Thanks!

"The One Conversation"

I refer to this course as "the one conversation" because this is the first conversation I'd have if I were consulting with any business on the planet.

I believe the lessons in this course are irrefutable, invaluable, and universally relevant (bold claim, I know).

And, to make it as accessible as possible, it's free - so that it can serve the people for whom it will make the biggest difference. Enjoy.

Yes Please

Course Outline:
The course structure follows a six-part conversation designed to help you examine the existing journey your customers are experiencing, and how to use the data it's producing to reveal the areas where you have the most opportunity.

Module 1: Introduction

Context for why this course exists, and how to make the most out of the upcoming modules

Module 2: Map Your Milestones

The first module is all about mapping the milestones in your customer's journey

Module 3: Pave the Path

Once you've established the milestones, then we'll shift gears into examining the chasms between them

Module 4: Turn up the Traffic

After mapping the milestones, and paving the path between them, the next step is testing this process with traffic

Module 5: Analyze the Data

Results are a happy byproduct, but the data we collect, and the opportunities it reveals, are just as important

Module 6: Closing Thoughts

In the final module we'll recap some of the most important takeaways, and offer advice for your next steps

This course is a step-by-step conversation that works through establishing the milestones of your customer's journey, paving the path between them, and analyzing that journey to reveal your top priority so that you can pursue it with confidence. Ready?

There is a temporary issue causing intermittent errors on some web forms (sorry about that), so if this form is giving you difficulty please use this link instead. Thanks!

The one conversation I'd have with any small business on the planet.

The one conversation I'd have with any small business on the planet.

"The One Conversation"

Course Outline: The course structure follows a six-part conversation designed to help you examine the existing journey your customers are experiencing, and how to use the data it's producing to reveal the areas where you have the most opportunity.

The one conversation I'd have with any
small business on the planet.

The one conversation I'd have with any
small business
on the planet.

Course Outline:
The course structure follows a six-part conversation designed to help you examine the existing journey your customers are experiencing, and how to use the data it's producing to reveal the areas where you have the most opportunity.