Lighthouse Metrics: Your Business Scorecard

You know that feeling when someone asks how business is going—and your answer starts with “Uhh… I think pretty good?”

We’ve all been there. When your business is running across half a dozen different platforms, it’s easy to lose track of the actual numbers that tell the story.

Most of us want to be data-driven, but we end up being data-distracted; drowning in spreadsheets, copying stats from one dashboard to another, and still unsure what to focus on.

That’s where the idea of lighthouse metrics comes in.

What are Lighthouse Metrics?

Think of lighthouse metrics as the numbers that guide your business. They’re the high-level signals that tell you whether you’re heading in the right direction.

Unlike vanity metrics (likes, impressions, etc.), these are the ones tied to actual performance across your customer journey. And they’re different for every business.

If you run a service-based or knowledge-based business, your metrics might look like:

• From Google Ads: Ad spend or conversions
• From Google Analytics: Site traffic
• From WordPress: Lead magnet form submissions
• From Keap (or HighLevel, etc): Number of new contacts, engaged contacts (by tag)
• From Calendly: Booked consultations
• From WooCommerce: Purchases or revenue

You don’t need 100 metrics. But you do need the right ones.

The Problem: Scattered Data, Siloed Systems

Right now, a lot of us are stuck cobbling this info together manually. You log into Keap, then Calendly, then Google Analytics – grabbing numbers and dumping them into a spreadsheet that may or may not get updated reliably.

That approach works… until it doesn’t.

It’s error-prone. It’s time-consuming. And worst of all, it often leads to reactive decisions based on incomplete or out-of-date info.

Gentle Reminder: If this has been your method, we get it – no shame. It’s how most of us start. But it may be time to level up.

Building a Unified Business Scorecard

So, what do you do with all those siloed metrics?

It helps to think in terms of a scorecard; a single, centralized view of your key business metrics, collected across the platforms that matter to you.

This doesn’t need to be fancy. It doesn’t even need to be automated (at least not at first). What matters most is having a clear view of what’s working (and what’s not) across your customer journey.

The data points you track will be specific to your business, but in general they should represent the key milestones a contact experiences as they make progress toward becoming a customer. Something like this:

Step 1: Identify Metrics That Reflect Progress

Pick a few lighthouse metrics across your funnel. Think:

• Top-of-funnel: Website traffic, ad clicks, lead magnet downloads
• Middle-of-funnel: New leads added to your CRM, booked consults
• Bottom-of-funnel: Sales, subscriptions, or revenue

Keep it simple at first—three to five metrics is plenty.

💡 Tip: Choose numbers you can realistically check at least weekly.

Step 2: Map Where the Data Lives

List the platforms where each metric comes from. For example:

• Website traffic → Google Analytics
• Lead magnet submissions → WordPress (Gravity Forms)
• Contact activity → Keap, GHL
• Calls booked → Calendly
• Sales → WooCommerce or Stripe

This is where you may start to notice how spread out your numbers really are.

Step 3: Create a Central Hub

You don’t necessarily need a data warehouse. A fairly simple Google Sheet could work just fine.

Set up a simple table with the metric name, the value for this week (or month), and a place to compare to past performance. Add notes if needed, like “running a promo this week” or “Facebook ads paused.”

Yes, it can be that simple – though, it may be worth adding a column that also shows you the delta (the change up or down from one period to the next).

Making It a Habit (not a headache)

Once your scorecard exists, the real value comes from using it (novel, right?). Paying attention to these will help you identify which numbers are improving, which are holding steady, and which may be getting worse, and in need of some focus.

But if reviewing your numbers feels tedious or unclear, you’re not going to stick with it.

Here’s how to keep it going:

• Pick a cadence (Weekly is great; Monthly can work too)
• Add a calendar reminder to review and reflect
• Use color coding or arrows to highlight trends at a glance
• Make it collaborative, share with a team member or accountability partner

The goal isn’t perfection. It’s awareness.

When should I Automate? (And Why It Matters)

If you’ve ever built a Google Sheet that relied on copy/pasting numbers from five tabs, you’ve already discovered the limits of doing this manually.

There are a handful, but namely we’re talking about introducing errors, wasting time, inconsistent updates, and adding friction to your process of extracting insights.

That’s where automation comes in, not just to save time, but also to unlock smarter decisions.

On the flip, if your scorecard updates automatically:

• You can check your performance anytime, not just once a month
• Year-over-year trends are easy to spot
• Alerts can notify you when something spikes or drops
• You’re free to track more (because there’s no added work)

At the end of the day, this is about trusting your numbers and trusting yourself to make decisions based on what’s actually happening.

Whether you track your metrics with a clipboard or an AI-powered dashboard, what matters most is that you’re keeping an eye on the parts of your business that matter.

If you’re not doing that yet, that’s okay. This post is your invitation to get started.

Looking for Next Steps?

If this post has you thinking about the way you track performance in your business, and you’re looking to create a reliable, less stressful way – we’ve got you, you can join us on August 20 for a live webinar where we’ll be diving deeper into:

• How to identify lighthouse metrics
• Real-world scorecard examples
• Tools and systems for automating your reporting

And if you’re already curious about whether tools like BlinkMetrics might make sense for your setup, you can explore that over here.