Small businesses often struggle with knowing how to grow their team; especially without compromising what they deliver, or what they stand for. If you’re an entrepreneur, you’ve probably poured yourself into your business, and you probably take an immense amount of pride in your company. As you should. It’s that fact that makes hiring people who reflect your brand so …
“The more I learn, the more I realize I don’t know.”
-Albert Einstein …. or someone
Every time I learn something new, or uncover a new tool, it’s a motivating mixture of excitement and frustration.
Yes, I now know something new, which is good. But it’s almost always accompanied by a new perspective, through which I can also see …
Let me start by acknowledging that I don’t have all the answers. I’m gonna make some recommendations in this post, but I’m also going to ask some questions.
Starting Monkeypod Marketing has been an absolute roller coaster for me. I’ve learned a number of lessons, and I’m sure I’ll learn countless more, but today I just want to briefly talk …
A while back I wrote a post about how most people think about email permission the wrong way, and they see it as a barrier, instead of as a tool that they can leverage. I made the recommendation that you could start gathering interest as your audience expresses it by clicking links, or opting in for certain things. Well, today …
I’ve got a guest post here from one of Infusionsoft’s brightest personalities – Judi Miller. You may know her as the voice of Infusionsoft’s training webinars, or just from her numerous contributions to the Infusionsoft ecosystem at large. Suffice to say, Judi has been around the block with Infusionsoft a time or two, and consistently finds ways to go …
The first thing you need to know is that Lifecycle Marketing transcends Infusionsoft. It’s a stable concept for small businesses everywhere. The common mistakes I’m going to outline here are not unique to Infusionsoft users. They’re prevalent throughout the small business community at large.
Lifecycle Marketing (or LCM as I’ll call it) is the strategy around which Infusionsoft encourages you …
