Campaign Builder Finishing School

Leveling up your existing campaigns

Thanks for checking out the Campaign Builder Finishing School webinar, for your convenience here are the individual tactics that were covered. And just because I like ya, here are a few bonus tactics.

HTML Campaign Notes

Tactic one covers using the notes widget on the campaign builder canvas (they support HTML and are more flexible than most people realize).

The Entry Filter

Tactic two talks about using an entry filter to tailor someone’s experience, and prevent repetitive automation.

The Exit Hatch

Tactic number three covers the concept of an exit hatch, which gives your subscribers the ability to opt out of individual campaigns.

Preview Text

Tactic number four covers the use of the preview text function for Infusionsoft emails; and how it can increase opens and encourage engagement.

Muti-Channel Messaging

Tactic number five covers the concept of Multi-Channel messaging – email is an effective way to communicate, but it’s not the only medium.

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Campaign Builder A-to-Z

Expertise on demand

Bonus Tactics

Split Testing Campaigns

This bonus tactic is all about split testing your campaigns – sometimes small tweaks can create a meaningful impact on your results.

Campaign Merge Fields and Links

This bonus tactic covers one of my favorite “hidden” features, campaign merge fields and links. When used properly these can save you tons of time when editing or copying campaigns.

Have a question about something else?