Update: I discovered a built in Zapier feature that makes this a little easier. If you use the “pick from list” formatter function you can cut out the Google Sheets step I outlined below.
Just a fun little trick this week, nothing ground shattering – but a nice way to layer a little excitement into your marketing.
An interesting question came up in the Monkeypod Grove the other day:
I always love a good challenge, so I sat down to try and solve it, and with a little help from Zapier we had a solution that gave Brett exactly what he was after.
After recording this super specific video I realized that this exact same concept could be applied in all sorts of scenarios – you could use the GIF tactic for customer facing communication, or for an automated Tweet after someone buys, or any countless other scenarios.
Give the video a watch and let me know what other use cases come to mind:
Also, I mentioned that I recorded this video as an answer to Brett’s question in our private membership group. I love solving problems like this, and if you find yourself with questions from time to time, you might get a lot from the OG Membership – check out the details here.
Hi Greg! This just blew my mind and we’re definitely using this trick (already doing it). However, just so you know, it appears that the GIF won’t work on Outlook. I’ve tested it.
It works fine on the browser emails (Outlook365, Gmail, etc), but on the Outlook software the GIF is shown as a static photo. Just so you know.
I am going to use it first for our clients and the majority of them open the emails on their mobiles. Thus, I believe it will work just fine.
Ahhhhhh – good to know. I don’t use Outlook, so I didn’t test it there. But that’s a good point.
So cool! We need more articles like this!
Thanks Nathan! If you have suggestions, send em over and I’ll try and solve em!