Smart Scaling with Keap’s Solution Launchpad
We all love when Keap rolls out new features, especially the ones that actually move the needle for small businesses. As a caveat, this one might be predominantly for Keap partners, but I do think it's important that everyone know tools like this are available. At...
Notebook LM: Why it’s changing the game (and how to use it)
If you're anything like me, you've been on a webinar or watched a recording and thought, "Wow, there’s some gold in here... but do I really have the time to sift through it all?" Well, say hello to Notebook LM, a google tool designed to turn endless content and...
Customer Journey: Crash Course
If you run a business then you likely have customers (fingers crossed, right?). And if you have customers, then they had a "journey" - even if you don't call it that. The customer journey is essentially the sum total of the interactions and experiences they have with...
Keap’s New Automation Builder
If you've been a Keap user for any amount of time you are probably familiar with the Automation Builder (formerly known as the Campaign Builder). It's Keap's automation engine and widely considered Keap's most powerful feature. And it's getting a serious update....
Pipelines: Keap vs ActiveCampaign
A pipeline is a way to manage a process, generally a sales process. And different platforms will have pros and cons for how they store the information, trigger automation, and what reporting metrics they make available. Whether or not your business needs a pipeline...
Picking the Right CRM: Contact-Centric vs. Relational Databases
If you’ve ever felt like choosing a CRM is more confusing than it should be, you’re not alone. There are loads of options out there these days, and it’s tough to know what’s actually going to work for your business, especially when it feels like everyone claims to be...
Get More Done (with this Planning Framework)
If you run a small busniess, or work with small businesses, or are a human - then odds are you probably have seen a good idea that for one reason or another struggled to reach it's potential. And if you've ever found yourself unpacking that scenario, trying to figure...
Avoid Email Jail: Expert Tips to Keep Your Messages Out of Spam
As business owners, we invest a lot of time and effort into crafting email copy that we hope will resonate with our audience, but it's all moot if our messages never even make it to their inboxes. Whether they’re rerouted to the dreaded spam folder or blocked...
Keap’s New Email Update Tool
Depending on how long you've been using Keap, and what edition you have, you might have a variety of email builder options when you are building automations. And if you're a long time user, chances are you have older campaigns using some of the older email...
The Hidden Email Deliverability Threat You Might Be Overlooking: DMARC Insights with Scott Hartley
When it comes to sending emails for our businesss, most people follow the basic instructions provided by their platforms (at least, you should). Whether you use Keap, MailChimp, ActiveCampaign, or another service, you've likely set up the essential authentication...
