This is an awesome question about using a Heat Map to see your prospects or customers, and it comes from one of the Monkeypod OG Members, Yvonne. (Curious about membership?)
Anyway, Yvonne has been collecting information about her prospects and she wanted to view all of her prospects, but not in a list, rather she wanted to see them spread out geographically. This is commonly referred to as a Heat Map.
It’s a totally reasonable request, and heat mapping is a pretty common business practice. It’s a great way to identify trends in your business, or new markets that might be able to support an event, or in Yvonne’s case, what areas might be a good fit for a possible expansion.
Just to be clear, there are actually a few different definitions of Heat Mapping. For example, plenty of businesses will use a heat mapping plugin on their web site to give them data about where people are clicking.But in this case, I’m talking about taking a statistical set of data (like customer locations), and mapping it out geographically to see what you can learn.
This isn’t a feature that is built into Keap natively, but it can be done. Lemme show you:
Update: Just got a message from a good friend and award winning marketer, Brett Fairbourn, letting me know that the link to create a heap map has been updated since the original post was published – here’s the new one.
This was so cool! Once I started I wanted to keep going and adding more layers of data. Very helpful info for future marketing!
Thanks! Yeah, it’s fun, right? I think there’s really a lot of application for something like this.
Thanks Greg! Very slick. I just imported 1080 customers and it was fast and very easy to use. Not to mention fascinating to visualize where in the world people are located. A LOT more fun than looking at a spreadsheet! I have plotted GPS tracks from vehicle testing and you could actually do a fly-over of the route after you have your map built. (I think the fly-over is only available in Google Earth.)
Anyway, thanks Greg and thanks Google!
(Once again, for each!) 🙂
Haha, so cool. Yeah, I was amazed at how intuitive it was. I’m sure I’ve only scratched the surface.
Great info! I Am passing along to some other business owners I know, too.
Awesome. Thanks for reading. Love you Mom!
So many uses. There are a lot of fancy Paid options. I do webinars using GoToWebinar and they don’t have this feature….which a lot of webinar software shows where everyone is logged in from and it’s a powerful feature if you draw a Global Market. Since people pre-register for the webinars now I can integrate this feature into the beginning of the webinars.
Greg…Your a True OG!!!
Thanks Chris – great point! I’d love to see that done live for a webinar audience. Very cool way to drive engagement and provide authenticity.