Buckle up friends – this one is technically pretty advanced, and extremely powerful.
Odds are you’ve heard of Zapier, right?
It’s a ‘no code’ tool that lets you connect Keap to other tools, so you can move information around, start and stop automation, etc.
And inside Zapier, the Keap integration has a handful of options, (applying a tag, creating an order, updating a contact, etc):
But – you might notice that list isn’t exhaustive.
Despite how poweful Zapier is, there are plenty of things it can’t do (creating a tag, moving an opportunity, creating an affiliate, etc).
So, if you need to do something that wasn’t part of the Zapier integration – you’d have to hire a developer to custom code it, right?
Paul Sokol, the campaign builder mad scientist, has devised a way to make direct API calls with Zapier.
This effectively means that anything you can do through the API, you can now do with Zapier.