When we produced The Lead Magnet docuseries, one of the most valuable parts of the process was a strategy call between Cameron and longtime friend (and paid traffic wizard) Paul Sokol.
In that conversation, Paul guided Cameron through the same framework he uses with his private clients to map out paid ads plan following the three-part OAC framework.
The conversation was basically too good – we couldn’t fit it all into the edited docuseries. What made it into episode 4 was just a fraction of the full discussion.
And it felt like a shame to leave the rest on the proverbial cutting room floor. So, we’re sharing it here. This kind of ads coaching would usually happen in a private one-on-one session, but in this extended cut you get to listen in.
At the heart of this conversation is the OAC framework:
Objective – What outcome are we trying to achieve?
Audience – Who is this for, and where can we find them?
Creative – What assets (images, videos, etc) and messaging will resonate most?
It’s a simple structure, but it creates clarity and alignment that helps across any paid traffic plan. We were running ads for a new lead magnet, but this approach could easily translate for promoting an event, a tripwire, or a flagship offer.
We value (and have benefited from) Paul’s expertise, and if you’re looking for guidance or support with paid strategy, he’s a resource we trust. In the meantime, we hope this video gives you new ideas and a clear sense of how to think about ads for your own business.
The Lead Magnet
The term “Lead Magnet” is deceptively simple – most people know the idea, but what does it actually take to design and launch a lead magnet actually brings in qualified prospects? This documentary follows the start-to-finish process.
