Lead Nurture Myth #2

Lead Nurture Myth #2

“I need more leads.”

What small business hasn’t said this? Honestly, I’ve worked with enough small businesses that the meaning of this sentence has nearly worn off. In fact, I said something similar recently and I had to call myself out on it.

I need more leads” is the second lead nurture myth. Because, no, you don’t.

I’ve said …

Icebergs to sink your LCM Ship

Icebergs to sink your LCM Ship

The first thing you need to know is that Lifecycle Marketing transcends Infusionsoft. It’s a stable concept for small businesses everywhere. The common mistakes I’m going to outline here are not unique to Infusionsoft users. They’re prevalent throughout the small business community at large.

Lifecycle Marketing (or LCM as I’ll call it) is the strategy around which Infusionsoft encourages you …