Keap  Facebook Custom Audiences

Keap <> Facebook Custom Audiences

So the other day I was looking at buying tickets for an upcoming Mike Birbiglia performance at the La Jolla Playhouse, and around the same time, I started seeing Facebook Ads promoting the show.

No big deal, I’m being re-targeted, right?

I think most of us are familiar with that concept – it’s when you visit a web page, and …

Stop Poisoning Your Customers

Stop Poisoning Your Customers

You might be poisoning your customers, figuratively, or even literally.

In May of 2017 I was diagnosed with celiac disease. In case you aren’t aware, this is the condition that means I no longer get to have gluten; ruling out pie, cake, doughnuts, beer, pasta, probably jet skis, and basically anything else resembling fun.

Yes, it’s little bit of a …