
SEO for YouTube Channels
The inspiration for this post came from this very thorough SEO for YouTube experiment I followed from Matt Giovanisci over at MoneyLab. He has his own YouTube channel (a few of them actually) and documented the process he went through as he focused on optimization. He...

Conditional Content for Infusionsoft
Update: If you have questions about using Dynamic Content then check out this Facebook group that started specifically as a place to share ideas and use cases for this feature.Say what? Conditional content for Infusionsoft? Yup. Big news sport fans. BIG news. For a...

Basic Photo Editing
I'll be the first to admit that I'm far from a graphic designer. But last month I got a reply from one of my OGs (shout out to Jason) who was impressed by an image I had cobbled together. And that doesn't happen very often - in fact, this might be a first. So I...

No Decision Diamond Needed
I've said it before and I'll say it again, the Keap Decision Diamond is my Achilles heel. (Heck, it's why I wrote this blog post about simplifying them using cascading logic.) But this blog post isn't about decision diamonds, in fact, it's about scenarios where you...

One Day Launch Experiment
1) Context2) Launch Checklist3) Tools 4) Content Strategy5) Launch Day6) The Final Webinar 7) The Summary Video8) Lessons Learned9) Shout Outs Context: K - so this lil experiment came about because I had been intending to record an evergreen webinar, but somehow the...

Keap’s Failed Purchase Goal
Listen up campaign builders - we've got a brand new goal method, introducing Keap's Failed Purchase Goal. The Failed Purchase Goal The idea that we can trigger automation when someone attempts to purchase and is unsuccessful isn't new, but this new goal method allows...

AppointmentCore and Infusionsoft
I wanted to cover another popular solution when it comes to scheduling tools that work with Infusionsoft - but it's been a while since I had any real world experience with AppointmentCore, so I turned to a few friends of mine who use this tool daily. I asked the...

You don’t need 100% of Infusionsoft
If you've been a Keap user for any amount of time you've probably heard someone say "I'm only using 10% of the platform." Or maybe you've even said a version of it yourself. Something about this phrase, and the mindset it represents, has always bugged me a little -...

The Campaign Builder Facelift
This week Infusionsoft rolled out a brand new look and feel for the campaign builder, and the reviews are relatively varied - some folks seem to dig the new curvy lines, while others find the published green to be a little...much. Beyond the line changes, and new...

Evergreen Webinar Launch List
This is what it takes to launch an evergreen webinar - mine happens to be integrated with Infusionsoft, but you could use the CRM and follow-up platform of your choice. Just for funsies we attempted tackle everything on this launch list in a marathon day, here's the...