William Sperling

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ICON 2017: Recap and Update

ICON 2017: Recap and Update

I wrote a post after ICON last year and it got long enough that I had to split it into a part one - where I talked about product updates, and part two, where I talked about the overall experience. I'm going to try and keep this post from getting too long by being as...

#ICON17 Lessons and Review

#ICON17 Lessons and Review

ICON has come and gone again, and once again it didn't disappoint. I'm crafting a post about my experience at #ICON17 a few weeks ago, but first I thought it'd be valuable to share a variety of perspectives from other ICON attendees. Thanks to all the folks who shared...

9 Tips for making the most out of ICON

9 Tips for making the most out of ICON

"Do you have any tips for a first timer attending ICON?" I do. I attended my first ICON back in 2012, as a brand new Infusionsoft employee. And I've been every year since, and have been fortunate enough to speak at the last three (a snippet from 2014 and 2015, and a...

IS Wishlist

IS Wishlist

It's no secret that I love Infusionsoft. And while I do believe that Infusionsoft is the most powerful small business marketing automation tool on the planet, I also, like most of us, always have a list of things that I wish it would do differently, or better. I love...

T&C 2017 Recap

T&C 2017 Recap

I went to Traffic & Conversion for the first time this year, and it exceeded my expectations. But to be clear, I didn't have very high expectations. Let me explain. Traffic & Conversion (affectionately known as T&C) is a conference hosted by Digital...