You may have heard the rumors that Infusionsoft is changing their name, and yes, it’s true – it’s finally out the in open.
What’s Infusionsoft’s new name? (drumroll please….)
Infusionsoft’s new name is Keap
The company is rebranding and the new name will be Keap. Here’s the official news from the mothership.
Here’s a peek at the new logo:
Need training on Keap?
Introducing the The Keap Starter Kit – a foundational course covering both technical and strategic concepts for Keap users. This course is designed to cover all the things you didn’t know you needed to know. Check it out here.
Let me see if I can answer some of the most natural questions that this announcement might raise.
Okay, so why rebrand?
The official company statement is that Keap represents the very essence of the grit and passion small businesses put in each day to keep going, keep serving and keep growing.
After being Infusionsoft for 17 years, they felt it was time to change their name to better reflect their mission to help millions of small businesses succeed.
How does this affect me?
It may not affect you at all.
The first thing I want to be clear about is that the existing Infusionsoft software that most of us know and love is still going to be called Infusionsoft.
Over the last year or so, since the introduction of “New” Infusionsoft there has been some confusion in the Infusionsoft ecosystem around the two platforms, which was which, and what the key differences were.
Take a look at this image – which side looks more like your account?
If your dashboard looks like the one on the left, then you’ve been using “New Infusionsoft”.
If your dashboard looks like the one on the right, then you’ve been using “Classic Infusionsoft” (also known as “Pro”).
But, what names are actually changing?
New Infusionsoft is rebranding to “Keap”.
Classic Infusionsoft is simply changing to to “Infusionsoft by Keap”.
So the company, now called Keap, will have two products:
- Keap
- Infusionsoft by Keap
Clear as mud? Good.
Lemme see if this graphic clarifies:
What does this mean for existing users?
For Keap Customers (formerly New Infusionsoft):
- You’ll see a whole new look with new colors. Your current application will be refreshed with its new name, Keap, along with the colors inside the application.
- Your monthly invoice will now come from Keap, the company.
For Infusionsoft by Keap Customers (formerly Classic Infusionsoft):
- You’ll see a new Infusionsoft by Keap logo inside (the branding center). You can continue to use the product as you have been, with no interruptions to your business.
- Your monthly invoice will now come from Keap, the company.
Perhaps the most exciting thing I’ve read with regards to the rebrand is this statement from co-founder Scott Martineau, where he owns some of the missteps over the recent past and commits to renewed focus on the existing software moving forward. (Source)
More FAQs
Was Infusionsoft purchased?
Nope. It’s a fair question though, I’ve heard this one a few times. Infusionsoft decided to change to Keap because they hope it better represents who they are and what they do for small business.
Is that a typo? Why "Keap" and not "Keep"?
Another good question – the simple answer is that going with “Keap” made it more unique. It means it stands out more easily, and gives them the ability to trademark it, and claim unique domains and social handles.
Also, come on – weird spellings are all the rage (Lyft, Netflix, Reddit, etc).
Do you offer a course on Keap?
I’ve partnered with Brian Keith of Red Beard Consulting to launch a course on Keap, The Keap Starter Kit.
It’s a foundational course – covering both strategic and technical concepts to help Keap users understand and maximize the way they use the Keap platform.
If you know anyone who this course might benefit then check out the Keap Starter Kit Affiliate program here.
Will the login screen change?
When Infusionsoft becomes Keap, they will change the log-in screen. But don’t worry, customers can use their current username and password and they will be placed into the right product.
How will the name change affect existing APIs?
All APIs will be unchanged.
If you notice difficulty or inconsistencies with your API connections then report that as quickly as you can – but there are no anticipated adverse effects.
Branding and Logos
“Built into the geometry of the wordmark is a hidden arrow, an apt symbol for what Keap does. The identity is part of a comprehensive system that includes brand architecture, messaging and tone of voice, typography, color, graphic language, motion, photo and video art direction, and environmental graphics.”
My two cents:
Let me start by saying that Infusionsoft doesn’t need my permission to do anything – obviously. So the following is literally just one guy’s opinion on the matter:
Honestly, I was kind of taken aback when I first heard that Infusionsoft was changing their name. I was frustrated, annoyed even – I felt like there’s so much that the product itself needs and the name is just, well, it’s just a name.
But hearing Clate and Scott talk openly with the Infusionsoft Partner community about the rebrand helped me change my perspective.
They talked about the renewed focus on the products they have, how the new name marks a new chapter in the ways they can serve the small business community – and they shared how the meaning behind the new name is rooted in the early, and challenging days of their own entrepreneurial story.
The truth is that while Infusionsoft, the software and the company, has had a huge influence on my life and on me as a person – the core values that resonated so clearly with me when I was first hired are still guiding the organization today, just under a different brand name.
Oh, and I’m really excited that the two platforms will have different names. I think clearly differentiating the two versions of the software will help users find the answers, support, and resources they need more easily.
Interview with CEO Clate Mask
Promo Video: Quiet the Doubters with Keap
The new website, Keap.com is now launched and live – and I’m particular impressed by this powerful promo video.
Here’s what people are saying about the name change:
When I think about small business, I think of the family that depends on that business making it. It can be difficult and, often, downright painful to weather the daily struggles.
While our purpose to help them succeed has been empowered by the Infusionsoft product, many small businesses simply aren’t ready for it. But, no more.
Keap is meeting these amazing people where they are and making success more accessible to them, and the families and communities that depend on them. We are changing lives in very meaningful ways – and that’s the most exciting thing about what we’re up to at Keap!
What I’m most excited about with the name change how Infusionsoft can (finally) start to differentiate their 2 products.
Infusionsoft by Keap is a time-tested and battle proven powerful tool for small businesses that are ready and need that level of power. For those business just getting started on their automation journey, Keap is a powerful tool to get them a lot of the same benefits they’d get with Infusionsoft – without the headache and hassle involved in a complex custom setup process.
Keap will do for small businesses going down the automation path what MailChimp has done for small businesses looking to add email marketing.
The new brand name helps emphasize the importance of small business owners and what we want to help them do: keeping it all together.
As many small business owners can empathize, it’s difficult keeping all the plates spinning and that’s where we want to help ease that burden.
It’s a new name, which is cool, and probably really meaningful to some folks – but what I want is a renewed focus on making the product, both products, world class.
Name changes notwithstanding I’m going to keap helping my customers make the most out of automation
Related articles from the ecosystem:
Infusionsoft Unveils New Platform – from the Keap product blog
Infusionsoft Changes Name to Keap Q&A [Video} – from Box Out Marketing
Infusionsoft vs Keap (What you need to know) – from the Automation Ninjas
Keap Review and Walkthrough – from the Automation Ninjas
Infusionsoft se convierte en: KEAP – Un artículo para los clientes hispano hablantes, from Geni Ramos
Keap branding and logos – from Pentagram
I’m a Keaper… a user of Infusionsoft since 2010…I too at first was ‘put out’…then I watched a company with great success to date, explain the intensive market research over the past year and light bulbs started to go off.
Wait! now I can actually reach MY AUDIENCE easier! simpler and for a lower entry price.
Happy dance…
So I’m launching with a few special offerings with ‘the other stuff’ I do which will use Keap as the marketing automation tool to support the business owners start to get their head around this thing called Lifecycle Marketing.
I have loved the reveal and have stayed up. I have sold two clients into the new Keap version already and look forward to working with them as they take control – yay…no more heavy weight on me to manage and administer and explain because they just can’t manage it.
And yay to green and the blue colour in the new branding…I LOVE IT… I had just had my own business logo done prior to the launch and what do you know… blue and green….
Synergy
I’ve found my happy place.
I look forward to more.
Stay Healthy and Happy
I always admire your attitude and perspective Lyndi! 🙂
oh man… if the name doesn’t rhyme with “confusion” anymore, then how is russell brunson going to be able to troll them now?! lol
Hahahah, fair question – I’m sure that it won’t take long to find plenty of wordplay with the new name. 😉
Is it Keap like ‘Keep’ or Keap like ‘Key App’?
Here in Hungary the A would be pronounced ‘Ah’, so it just reminds me of Keyop from Battle of the Planets (you’re too young)
http://www.battleoftheplanets.info/keyopsolo.jpg
Sorry, hate the name change and think they were fleeced by whomever came up with that name. Of course this is just my own opinion and who cares.
Hahhaha, yeah, I didn’t like it at first either – but it’s growing on me. Maybe you just need to keap an open mind. 😉
I would suggest closely watching the above video interview with Clare Mask, CEO of Infusionsoft, and listen both to the words and watch his body language. You might even replay parts a few times to catch things.
As much as we would like to continue with the now called “classic” Infusionsoft product, it’s clear the time has come to step up to the plate and to take our own Mars mission with SalesForce or Hubspot.
I say let Keap start a race to the bottom end of the market as I’m looking for a leader in the top end of the market.
Their slogan should be Keap is Cheap!
Gotcha Darren; well, to each their own! I appreciate you reading and sharing, but I disagree with your interpretation. My experience with Clate (and Scott) is that they’re both honest and sincere in their desire to support small business success, and if they believe that this rebrand better sets them up for that, then I’m on board!
You miss read things… no question in integrity. He has heart and all his intentions are clear.
He loves his company, loves small businesses, and clearly understands where the market share is maxed out/least profitable and where the market share can be grown and most profitable. He understands how to position all his products and keep his company growing.
He understands what he now terms “power users” (regular users of Infusionsoft) are deeply entrenched into his product and it will be very costly and time consuming for them to jump ship. That when they learn for the past 2yrs he has not invested or grown the Infusionsoft product, rather taken many of the wish list items that Infusionsoft users asked for and put them not into Keap, they will be upset but understands there’s a low probability that many will actually move away from it. He’s a very smart guy!
As a business owner, I am always looking for growth as well. Grow or die. I get it. But the growth of his company came at the expense of his stable base of subscribers.
Yeah, I hear you – but I’m not sure I see it the same way. I don’t think the two missions are at odds. I do think there’s been a disproportionate focus on Keap, but not necessarily at direct cost to Infusionsoft. It seemed like things slowed for a while inthe first half of 2018, but in Q3 and definitely Q4 we’ve continued to see micro-improvements and even some new features.
What reassures me is that they’ve acknowledged that this shift in focus was a misstep, and that they HAD been focusing too heavily on Keap; and they’ve committed to realigning. Now, obviously time will tell, but I’m of the perspective that the outlook for existing subscribers is pretty sunny.
It’s always easier to ask for forgiveness after the fact 😉
I drank the same Kool-Aid as you’re still chugging down.
Maybe in a few months from now you might take a moment to reflect back on the video and things will be a little more crystal clear.
My heart goes out to all the Infusionsoft soft users that have made this piece of software a central part of their business.
To all the 3rd party companies that invested heavily into Infusionsoft and made it their dream to improve upon a product that once had a bright future but an unexpected trip to Mars by the CEO derailed it.
A lot of people got blind sided whose businesses depend on Infusionsoft and they will take a financial hit as they have to pay for importing all that data into a stable product like SalesForce or Hubspot.
On the flip side, his business will probably have record sales with Keap as they have found a new market to service with their new and improved version of Infusionsoft that has less bells and whistles. And, oh yeah, less bells and whistles means less tech support needed to service it. It’s actually a real win-win for his company. Tip my hat to that brilliant move.
But sometimes you need a kick in the ass like this to look around again and see that something better is out there.
If I was running SalesForce or Hubspot, I’d start promoting a special sale to all the Infusionsoft users right now and increase as much market share as I could!
Hi Darren,
Thanks for your feedback. Actually, quite the opposite is true. We aren’t abandoning the Infusionosoft customer. We created Keap so that we can better serve Infusionsoft customers AND Keap customers. Let me explain.
For several years, the market called for us to create a light version of Infusionsoft. We were trying to serve “advanced” customers and “standard” customers with Infusionsoft. It’s hard to serve both customer types with the same “advanced” product. We knew we needed to create a different solution for standard customers. Admittedly, it took us a lot longer to create our standard solution than we expected. Frankly, we had to divert almost all of our product resources over the past couple years to create the new, standard solution. Now we’ve created it and now we’re able to balance our product resources in 2019 across Infusionsoft and Keap.
I’m excited because now we’re able to let Infusionsoft be Infusionsoft–the solution for advanced customers who want the full automation, flexibility, control and power of Infusionsoft. Those customers will always be critically and strategically important to us. Now we are also able to serve the standard customers (with Keap) who want lighter automation and a simpler experience. We are now investing in both products in a balanced way.
You might still be skeptical. All I can say is “watch us execute our strategy in 2019 and you’ll like what you see.” If you want to discuss it further, email me at [email protected].