Icebergs to sink your LCM Ship

Icebergs to sink your LCM Ship

The first thing you need to know is that Lifecycle Marketing transcends Infusionsoft. It’s a stable concept for small businesses everywhere. The common mistakes I’m going to outline here are not unique to Infusionsoft users. They’re prevalent throughout the small business community at large.

Lifecycle Marketing (or LCM as I’ll call it) is the strategy around which Infusionsoft encourages you …

The Mad Scientists Prescriptions(Part 3)

The Mad Scientists Prescriptions(Part 3)

Today I have the third recommendation(see part 1 and part 2 here) from my good friend Paul Sokol. He’s known on the streets as Infusionsoft’s Campaign Builder Mad Scientist, and also happens to be one of the finest marketing minds I know. So, ya know, listen up:

Campaign Builder Mad Scientist’s Favorite Free Campaigns

Favorite Campaign #3: Sales Pipeline