A while back I wrote a post about how most people think about email permission the wrong way, and they see it as a barrier, instead of as a tool that they can leverage. I made the recommendation that you could start gathering interest as your audience expresses it by clicking links, or opting in for certain things. Well, today …
The first thing you need to know is that Lifecycle Marketing transcends Infusionsoft. It’s a stable concept for small businesses everywhere. The common mistakes I’m going to outline here are not unique to Infusionsoft users. They’re prevalent throughout the small business community at large.
Lifecycle Marketing (or LCM as I’ll call it) is the strategy around which Infusionsoft encourages you …
Today I have the third recommendation(see part 1 and part 2 here) from my good friend Paul Sokol. He’s known on the streets as Infusionsoft’s Campaign Builder Mad Scientist, and also happens to be one of the finest marketing minds I know. So, ya know, listen up:
Paul Sokol, my friend and Infusionsoft’s Campaign Builder Mad Scientist knows the free campaigns in the Marketplace better than anyone on the planet. Earlier this week he shared his first campaign recommendation, and today we get another. Let’s Party.
There are …
We’ve got another guest post this week, from another extremely smart friend of mine, Paul Sokol. For the past few years he’s been popularly known as the Campaign Builder Mad Scientist, and has been building free campaigns for Infusionsoft users to access. He’s one of the elite campaign builder experts in the world, no question. In fact, Paul is …
