LCM: Real Life

The power of Lifecycle Marketing executed with the Campaign Builder

Is this course for me?

This course is for anyone who stares at their blank campaign and asks “What do I build?”

We’ll take the Lifecycle Marketing framework, and show you how to actually build the automation that supports this proven methodology.

This course bridges the gap between LCM theory, and LCM in real life. And, thanks to a partnership with Keap, it’s available for free.

Good stuff! I’ve done the Intro and the attract part of the LCM.

You know? I am a partner and have received the LCM COURSE from IS. Nothing like yours man!! Yours is pure hands-on implementation.
Partners and clients are dying to know the “How to” but Infusionsoft training is more focused on strategy and your target market, etc which is helpful, but there is a need to know how to actually build the campaigns and that is where the LCM is a great course.
Anyway looking forward to finishing your course!
Monica Ulibarri

Student Services Manager, Study Group

Design a Customer Journey with Lifecycle Marketing

Lifecycle Marketing

A solid understanding of Keap’s campaign builder will help with following along and implementing the LCM concepts taught in this course. If you’re feeling uncertain, then maybe start with the CB: Trilogy.

This used to be a free trial opt-in

But fortunately, the course is now free...

Start Today

Frequently Asked Questions

Who is this course for?

This course is for small businesses who need to understand, articulate, and then implement a lifecycle marketing strategy. It’s really the best fit for someone who will be involved in defining the strategy or executing it, ideally both.

Oh, and also, since the implementation piece takes place in Keap, you’ll want to be an Keap user.

The course was recorded in the Max Classic version – but could be applicable for any Keap user with access to the campaign builder.

What should I expect?

When you unlock the course content you’ll get immediate access to 4 modules.

The intro, and then the Attract, the Sell and the Wow modules. Each section will show you how you can use automation to support your leads and customers at that stage of their journey.

What is Lifecycle Marketing?

Lifecycle Marketing (or LCM) is a framework for designing and improving the journey your customers have.

It’s a concept that Keap preaches pretty heavily, and at its core it’s about defining your ideal customer experience, and then building processes so that you can replicate it for every single customer. This video should give you a good overview:




Can I try it for free?

Actually – thanks to a parntership with Keap, this course (and the other courses) is available free of charge.

Sign up here >>

Any prerequisites?

Yes. You’ll want to make sure you have at least a basic understanding of the campaign builder.

We’ll be building out each LCM phase in the Keap Campaign Builder, so understanding that first will help make the most out of this course.

Need help mastering the campaign builder?

I have been an educator for over 25 years and have been building online courses since the early 2000's. I've also taken quite a number of Infusionsoft courses, and I can say without a doubt that I have gotten more out of Greg's trainings at Monkeypod in just a few weeks than any other I have taken. A great teacher is one who can give the most important information but also deliver in a clear and effective manner. All the training materials are oriented to give immediate application without extraneous add-on. If you really want to learn how to work with Infusionsoft, take these trainings and follow the clear steps Greg has outlined and you will definitely reap the benefits.

Whitney Lowe

Director, Academy of Clinical Massage

What people are saying…

After completing the CB Trilogy, the LCM: Real Life course gave me some great ideas as to how to apply the campaign builder to my business.

The “WOW” portion in particular was my favorite. It showed me a model of how I could easily automate the process of capturing consumer feedback as well as testimonials.

As always, Greg’s way of teaching/explaining things was easy to grasp. I feel confident I can apply this course to my own campaigns!

Matt Molloy

Customer Experience Director, Commercial Loan Success

I’ve just about finished working my way though the LCM module and wanted to let you know I really got so much out of it. I feel that anyone who has invested in your three part Campaign Builder Trilogy should most definitely follow up with this module as it really pulls the process all together. I’ve learnt so much and picked some nifty tips as well. Your teaching style makes it very easy to follow along and not lose track either. Thanks!
Caroline Cirami

Director, Inspire Virtual Admin Services

Can't decide? No worries.

If you're committed to really mastering Keap then check out the All-Access Pass.

Greg is the best Infusionsoft instructor I have ever had the pleasure of working with. He is able to connect with his audience and break down concepts into easily digestible segments for them to learn. Greg is also a ton of fun and I can’t think of a better person to spend time with when trying to learn Infusionsoft.

Todd Meyer

Product Manager, Aha!

When we started with Infusionsoft we were overwhelmed by its functionality and couldn’t figure out how apply it best in our business.  We were fumbling around, and confused. But we had big goals for our marketing, how we interact with our customers and the bottom-line results we wanted to see. We knew we needed expert training. My team and I worked with Greg over an extended period to tap his technical brilliance. But that was only part of it. The greater benefit for our team was having access to his incredible understanding of strategic marketing, the customer journey and in-house workflows.

He’s an excellent educator and a clear and generous communicator. Greg doesn’t seek to keep his clients captive and attached to him - he empowers them to stand on their own. He is the wise mentor available to share what he knows when you are ready to take the next big leap in your business and need a solid knowledge base and the motivation to make a start.

Suzi Dafnis


That’s some mighty fine scrolling.

The way that Greg can teach Keap is unmatched. I’ve never seen anyone teach it the way that he can.

If you’re looking to better utilize Keap, or better understand Keap, or get more training on Keap; Greg Jenkins is your man.

Brett Farr

Founder, Blick Digital

Looking for something else?

Or, join the OG Membership and use our private community for any miscellaneous one-off questions.