LCM: Real Life

The power of Lifecycle Marketing executed with the Campaign Builder


Is this course for me?

This course is for anyone who stares at their blank campaign and asks “What do I build?”

We’ll take the Lifecycle Marketing framework, and show you how to actually build the automation that supports this proven methodology.

This course bridges the gap between LCM theory, and LCM in real life.

Can you run a business without lifecycle marketing?

Sure. But only for so long. At a certain point you’re going to hit a obstacle where you’re unable to progress without compromising something.

Having a lifecycle marketing strategy is how you obliterate those impending roadblocks.

Good stuff! I’ve done the Intro and the attract part of the LCM.

You know? I am a partner and have received the LCM COURSE from IS. Nothing like yours man!! Yours is pure hands-on implementation.
Partners and clients are dying to know the “How to” but Infusionsoft training is more focused on strategy and your target market, etc which is helpful, but there is a need to know how to actually build the campaigns and that is where the LCM is a great course.
Anyway looking forward to finishing your course!
Monica Ulibarri

Student Services Manager, Study Group

Design a Customer Journey with Lifecycle Marketing

A solid understanding of the campaign builder will help with following along and implementing the LCM concepts taught in this course. If you’re feeling uncertain, then maybe start with the CB: Trilogy.

Not sure if this course is a fit?

Start with the trial module for free!

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Frequently Asked Questions

Who is this course for?

This course is for small businesses who need to understand, articulate, and then implement a lifecycle marketing strategy. It’s really the best fit for someone who will be involved in defining the strategy or executing it, ideally both.

Oh, and also, since the implementation piece takes place in Infusionsoft, you’ll want to be an Infusionsoft user.

What should I expect?

When you unlock the course content you’ll get immediate access to 4 modules. The intro, and then the Attract, the Sell and the Wow modules. We unlock them all at once because some people like to work through them immediately, but you’ll have access for 90 days so feel free to take your time.

What is Lifecycle Marketing?

Lifecycle Marketing (or LCM) is a framework for success. It’s a concept that Infusionsoft preaches pretty heavily, and at its core it’s about defining your ideal customer experience, and then building processes so that you can replicate it for every single customer. This video should give you a good overview:

Can I try it for free?

Sure, why not. The Intro module is available for free, and you can unlock that by signing up here.

Unlock the Intro Module [For FREEEE]

Any prerequisites?

Yes. You’ll want to make sure you have at least a basic understanding of the campaign builder. We’ll be building out each LCM phase in the Infusionsoft Campaign Builder, so understanding that first will help make the most out of this course. Need help mastering the campaign builder?

Wait, what was that part about it expiring...

What's with the 90-day expiration?

Alright - hear me out: The training courses are all fairly short. Each course is between 4-8 hours of total content, and could easily be consumed over the course of a few days, or a few weeks. The reason I added the 90 day expiration was to help give people an incentive to consume it.


Running a small business is hard, believe me, I know. And things pop up all the time that demand our attention. But without any sort of deadline it's really easy to buy a course and then just let it sit there telling yourself "I'll get around to it".


This expiration is here to help you prioritize the course content. If you have questions about that don't hesitate to reach out to me.


What people are saying…

After completing the CB Trilogy, the LCM: Real Life course gave me some great ideas as to how to apply the campaign builder to my business.

The “WOW” portion in particular was my favorite. It showed me a model of how I could easily automate the process of capturing consumer feedback as well as testimonials.

As always, Greg’s way of teaching/explaining things was easy to grasp. I feel confident I can apply this course to my own campaigns!

Matt Molloy

Customer Experience Director, Commercial Loan Success

I’ve just about finished working my way though the LCM module and wanted to let you know I really got so much out of it. I feel that anyone who has invested in your three part Campaign Builder Trilogy should most definitely follow up with this module as it really pulls the process all together. I’ve learnt so much and picked some nifty tips as well. Your teaching style makes it very easy to follow along and not lose track either. Thanks!
Caroline Cirami

Director, Inspire Virtual Admin Services

Can't decide? No worries.

If you're committed to really mastering Infusionsoft then check out the All-Access Pass.


Tyler Chianelli

Founder, Option Trading Coach

Greg is the best Infusionsoft instructor I have ever had the pleasure of working with. He is able to connect with his audience and break down concepts into easily digestible segments for them to learn. Greg is also a ton of fun and I can’t think of a better person to spend time with when trying to learn Infusionsoft.

Todd Meyer

Product Manager, Aha!

The way that Greg can teach Infusionsoft is unmatched. I’ve never seen anyone teach it the way that he can.

If you’re looking to better utilize Infusionsoft, or better understand Infusionsoft, or get more training on Infusionsoft; Greg Jenkins is your man.

Brett Farr

Founder, Blick Digital

When we started with Infusionsoft we were overwhelmed by its functionality and couldn’t figure out how apply it best in our business.  We were fumbling around, and confused. But we had big goals for our marketing, how we interact with our customers and the bottom-line results we wanted to see. We knew we needed expert training. My team and I worked with Greg over an extended period to tap his technical brilliance. But that was only part of it. The greater benefit for our team was having access to his incredible understanding of strategic marketing, the customer journey and in-house workflows.

He’s an excellent educator and a clear and generous communicator. Greg doesn’t seek to keep his clients captive and attached to him - he empowers them to stand on their own. He is the wise mentor available to share what he knows when you are ready to take the next big leap in your business and need a solid knowledge base and the motivation to make a start.

Suzi Dafnis


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