Launching a Webinar with Demio (and Infusionsoft)
Even with as rapidly as marketing technology seems to evolve, webinars have held onto their relevance. Good on ya, webinars. From time to time I get asked about my preferred software for running webinars, and over the last few years my answer has varied - but lately,...
Customer Journey Mapping
The moment that is perhaps the lowest common denominator for every business is the purchase. It's practically the one thing that every business has in common, regardless of size, model, or industry. The thing that I think differentiates the memorable brands from the...
3 Marketing Lessons Water Polo Taught Me
You may not know this about me, but in high school I started playing water polo - and for the next fifteen years it was a primary part of my identity. I played in high school, then at Michigan State, and more casually for nearly another decade. Somewhere along the way...
A Tale of Two Fiverr Videos
So, if you're like me, you've probably heard all about Fiverr, and maybe you've used it for a few things with modest results. Back in April, I spent $100 creating an animation I wasn't all that thrilled with. So in October, I did it again again, but with a $500...
Integrating Divi with Infusionsoft
This post is about integrating Divi and Keap. Divi is a theme for WordPress websites. Keap (formerly known as Infusionsoft) is a CRM and marketing automation platform (obvi). The ability to easily capture leads on your website and reliably add them to your database is...
How to talk to Infusionsoft Support
Keap support doesn’t have the best reputation. Some might say it's terrible even. And personally, I’m not proud of the role I’ve played in that reputation, because I honestly think it’s unfounded and based on presumptuous assumptions (consonance alliteration ftw)....
What’s the deal with hidden fields?
Alright, what's the deal with Infusionsoft hidden fields? (please read that while doing a Jerry Seinfeld impression) They (hidden fields) are available as an option when you're building old school landing pages or web forms in Infusionsoft. Note: This post was written...
Why I Chose AccessAlly
How to get around this post: 1) Context 2) Disclaimer 3) Why AccessAlly 4) What is AccessAlly 5) Why listen to me 6) Features I like 7) What surprised me 8) Competition 9) What to do next 1) Context 2) Disclaimer 3) Why AccessAlly 4) What is AccessAlly 5) Why listen...
Creating Certificates with Zapier
I've put this one off for way too long, so let's get right into it. I'm gonna show you how you can build a 100% automated process to create certificates and send them to people. Like this one: You can see why it might be useful to generate those without lifting a...
7 Common Mistakes to Avoid When Working with a Virtual Assistant
So, you've hit a point in your business that you either can’t do it all or you don’t know how to do everything that you want to do, right? Well congratulations! This is an awesome place to be. It is, really. I know your instinct may be feelings of overwhelm, or...
