William Sperling

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Automate Recurring Live Events

Automate Recurring Live Events

If you run regular recurring events, then I think I can make your life a little easier. Here's how most businesses I work with handle repeating live events: Build out campaign for event 1 Copy campaign for event 2 Adjust email copy, and campaign timers for event 2...

The Zombie Autopilot Pipeline

The Zombie Autopilot Pipeline

A bit of backstory for you.   This post chronicles the journey I went through to convince a couple of skeptics (my family) that Infusionsoft’s Sales Pipeline Component isn’t an unreasonable, hunk of junk, waste of time. Let me tell you what I did wrong when creating a...

Tag Goal Hack

Tag Goal Hack

Tag goals are one of the most popular ways to trigger automation in Infusionsoft's campaign builder, no doubt about that. Tag goals are pretty simple to understand - you define which tag(s) they're listening for, and then boom, any time any of those tags are applied,...