Lifecycle Marketing Perspectives: Part 3
This is now the third post in the Lifecycle Marketing Perspectives series, the first one is right here if you'd like to catch up. But here's the gist of it, Lifecycle Marketing is invaluable, and every small business should map out and implement a Lifecycle Marketing...
The New Email Builder
Without any fanfare, the long awaited mobile responsive email builder was released yesterday. And the world didn't explode. I know that thousands of Keap users have been anxiously waiting for this builder since long before they announced it was coming (at ICON in...
The February 2016 Update
You guys know the drill. Infusionsoft releases an update - I write a blog post geeking out on all the new features we have to play with. The February 2016 release is coming out this week, and this update brought the noise and the funk just in time for ICON. Let's do...
Lead Nurture Myth #3
I think the first and second posts I wrote dispelling these myths probably gave you plenty of context, but in case you haven't read them, or have forgotten: Nurture is really, really important. Nurture Myth #3: Nurture is something you do for your business. Sometimes...
The Secret to Keap Reporting
Have you ever felt that Keap's reporting was lacklust, or just plain weak? Lots of people have. I've heard that sentiment more than a few times. It's clunky, I'll give you that. But I think that Keap's reporting is actually much more powerful than most people give it...
Single Sequence Opt-Out
A few months back I wrote two blog posts about the importance of email permission, and the value of designing an email preferences center so that your prospects can tell you exactly what they want and what they don’t. Trust me, they're more interesting than they...
The January 2016 Update
In the very near future Infusionsoft will be releasing their January 2016 update, and along with it a handful of features that I'm pretty excited about. Now, some of these are small, but for those of us who use Infusionsoft all day long, these can be massive time...
How to Heat Map
This is an awesome question about using a Heat Map to see your prospects or customers, and it comes from one of the Monkeypod OG Members, Yvonne. (Curious about membership?) Anyway, Yvonne has been collecting information about her prospects and she wanted to view all...
Top 10 Subject Lines of 2015
Your subject line is really important, we can all agree on that. I mean, it's the first thing people see - even before they open the email. Well, with all that emphasis on subject lines, I thought it'd be fun to look back at the last 6 months of Monkeypod emails and...
Lifecycle Marketing Perspectives: Part 2
In case you missed the first part of this series, I’m a huge advocate for using Lifecycle Marketing in all aspects of your business. You can check out the concepts here of Lifecycle Marketing on the Infusionsoft website, but basically it involves planning an...