My First Flop
So, it's the end of the year, and I'm back in Michigan visiting my family. I hope you're enjoying some time with yours as well, if that's the type of thing you're into. So, 2015 has been a pretty busy year for me. Most notably I left my job at Infusionsoft, moved to...
Lifecycle Marketing Perspectives: Part 1
As you probably have gathered, I'm a huge advocate for using Lifecycle Marketing in all aspects of your business. If you aren't familiar with Lifecycle Marketing(LCM), you can check out the concepts here in the free course from FUEL. As an Infusionsoft consultant, and...
How the Infusionsoft Cookbook Exists
Another awesome post from the one and only Paul Sokol. Check out this post, or this one, or this one on the Ninja Turtles if you want to a formal introduction to The Mad Scientist. Hello fair Monkeypod reader, good to see you again! Some people are curious...
PCon 2015 Recap Part 3
I know, I know, the suspense has been killing you. In parts one and two, I eluded to the emotional turmoil I had experienced and then I kept you waiting. Not fair. But wait no more, lemme explain. As ParterCon approached I was really busy creating course content,...
Rapidology and Keap
I was delivering a short presentation for a User Group in the UK today and they asked me if I have any plugins that I like to recommend. And I realized that I've sort of been avoiding plug-ins. Not entirely of course, I'm not crazy. But yeah, a little bit. You see,...
PCon 2015 Recap Part 2
As you may have gathered from the first post, Infusionsoft seems to have a renewed focus on improving the product, and they were committed at PartnerCon to demonstrating this in a meaningful way. Lemme get back to outlining the upcoming features that I'm most excited...
PCon 2015 Recap Part 1
I'm back in San Diego after a full week in Phoenix for Infusionsoft's annual Partner Conference, PartnerCon. In case you aren't familiar, it's a conference where hundreds of Infusionsoft partners descend on Phoenix from all over the globe to learn about the direction...
Automate a “Personal” Email in 9 Steps
As you are probably well aware, I'm a pretty big fan of marketing automation. And I am a firm believer that automation plays a massive role in an small business's ability to scale. But, along with the luxury of growing and scaling comes a handful of drawbacks. The...
5 Infusionsoft Tips to Level Up
I’ve got a blog post here from my friend Anjie Mote. She and I were consultants together at Infusionsoft for a while, and she’s great at what she does. She loves working and strategizing with entrepreneurs, it’s far and away her favorite part of being a Marketing...
Lead Nurture Myth #2
"I need more leads." What small business hasn't said this? Honestly, I've worked with enough small businesses that the meaning of this sentence has nearly worn off. In fact, I said something similar recently and I had to call myself out on it. "I need more leads" is...