6 Lessons I learned from Stu McLaren
The lessons I outline in this blog post have come from watching Stu McLaren, and by participating in his flagship course (formerly called TRIBE) the last few years - but, these lessons aren’t unique to memberships, or membership model businesses.1. Sometimes the hype...
Adding Brand Character
I’m noticing a trend in marketing lately - brands are actively looking to new ways to distinguish ourselves. Well, distinguishing ourselves isn't new - but doing it with animation and gifs might be. Wait, gifs? Yes, Graphics Interchange Format files - those gifs....
2020 Year in Review
2020 was...something else. It was both the year I learned to take my mental health seriously, and the year I learned to cut my own hair. And I honestly wasn't sure if I was going to write a summary post because just making it through 2020 was an accomplishment. That...
Infusionsoft is now Keap Max Classic
If you were at IKON (or PartnerCon) a few months ago then you might have heard some rumblings about Keap Max. But if you weren’t, or even if you were, you likely have some questions. The tl;dr version is this: New name. Same product. More innovation. (All products are...
Decision Diamonds Explained
The campaign builder is the most popular part of Keap - and decision diamonds are a critical piece of what makes it so powerful. In this blog post I’m going to answer some of the most common questions Keap (formerly Infusionsoft) users have about using decision...
5 Lessons I Learned Winning the Spartan World Championship
Last weekend, I won the Spartan Trifecta World Championship. I learned some stuff along the way that had nothing to do with running and lots to do with being a competitor, a leader, and a human.Writing this blog post feels a little weird, braggy and personal, but I'm...
Keeping Contact Info Current
Call me old school, but I like to send a physical thank you card to anyone who buys one of my courses, or joins the OG membership. (Don't believe me? Try it.) But, sometimes the address we use at checkout isn't the same address where we receive mail, which means...
3 Methods for adding Terms and Conditions to an Infusionsoft Order Form
If you need to have your customers check a box agreeing to terms and conditions before they make a purchase, there are a few options for making that happen. You can use a third-party tool, you can use custom code to modify your existing forms, and finally - there's...
Tap into your Competitor’s Traffic
The other day my friend Brett Fairbourn forwarded me an email from Neil Patel, showcasing a simple trick that helps you tap into your competitor's traffic.When SuccessCon's 2019 Ultimate Marketer of the Year says "This is some of the best, most simple and immediately...
Introducing Task Outcomes
Tasks are automation's way of telling us that something needs to happen offline - and marking the task as complete is how we report that the deed was done. But sometimes, that's not specific enough. So with this new Infusionsoft feature, Task Outcomes, you can denote...
