The Education Edge
Have you heard this clip where Bob Newhart explains Baseball to someone who has never played, or even seen it? The thing I like about this clip is that I know how baseball works - so it makes sense to me. But hearing it explained to someone for the first time makes it...
Four Magic Tricks for OBS
Well hello there fellow podders! It's your arguably-favorite-guest-author here with some small business tool training that will absolutely impact all aspects of your customer journey. Nearly 100 years ago, silent movies went extinct when "talkies" showed up. Movies...
Testing Keap Campaigns
If you spend a bunch of time and effort building a Keap campaign you're proud of, it can be really tempting to proudly hit the publish button and go make yourself an old timey malt. But even the most experienced campaign wizards have been burned a time or two by...
Integrating 3rd Party Tools with Infusionsoft
I’ve been in the Infusionsoft Eco-system for almost 10 years now. In that time Infusionsoft has gotten easier to use, and the community of marketing automation experts that specialize in Infusionsoft has grown dramatically. It’s never been easier to find someone with...
7 Things I love about Wistia
Wistia is what I use for video hosting. There are definitely less expensive options, but since video is a big part of my business I decided this was something I was willing to invest in. It's one of the most expensive tools I use for the last three years, but I love...
Runs Until Completed
We're going to talk about Keap sequence settings, but first - let me be clear: Keap's campaign builder is, in my opinion, the most powerful marketing tool on the planet. Period. At it's most basic, it's a tool for building automation into your processes. But the more...
Get Started with Spiffy
Well, this post is long overdue - but here we go. We use Spiffy. And we love it...now. In case you don't know, Spiffy is a tool that takes normal unassuming Keap Order Forms and turns them into modern elegant works of art.Full disclosure: We ARE Spiffy affiliates, so...
Contact Page Microexperiment
The clickbait title of this post would have been something like "How to triple conversions overnight with one small tweak" or "The 30-second video that created the 350% Opt In Spike". But I'm not a clickbait type of guy, and this isn't a clickbait type of post. Here's...
Opportunities 101
How to get around this guide: 1) Context 2) Disclaimer 3) What are opportunities? 4) What is a pipleine? 5) What's the benefit? 6) When do I create one? 7) How do I get my team to use it? 8) Multiple pipelines? 9) Can I automate it? 10) What about a campaign? 11) Are...
Automating Subscription Reminders
We had a great question the other day from one of our OG members, and it's a question we've heard before, so I thought I'd create a resource to help answer it in case it's something that your business has come across as well. Question: How can I send automated...
