That’s right – field math has been released as a native function inside of Keap.
Historically you’ve been able to set or update a contact field as a step inside your campaigns, but with this update you can now also perform basic math functions (add, subtract, multiply, divide) – which takes things to a whole new level.
There are countless use cases where this can be valuable – but a common scenario is when you want to unlock a bonus for someone after they’ve made a certain number of purchases.
Like, a punch card at a sandwich shop – or any sort of frequent flyer program.
Here’s a demo of how that campaign structure might look using this new feature:
Okay party people – that’s the new field math feature.
This isn’t quite as flexible as PlusThis, Zapier, or some of the other third-party tools that handle this – but it’s nice to have a native option that handles simple use cases.
Here’s a link to the full release notes from the Keap help site.
If you have any questions or comments please leave them below – I’d love to hear the different use cases you might have for this throughout your business.