That’s right – field math has been released as a native function inside of Keap.
Historically you’ve been able to set or update a contact field as a step inside your campaigns, but with this update you can now also perform basic math functions (add, subtract, multiply, divide) – which takes things to a whole new level.
There are countless use cases where this can be valuable – but a common scenario is when you want to unlock a bonus for someone after they’ve made a certain number of purchases.
Like, a punch card at a sandwich shop – or any sort of frequent flyer program.
Here’s a demo of how that campaign structure might look using this new feature:
Okay party people – that’s the new field math feature.
This isn’t quite as flexible as PlusThis, Zapier, or some of the other third-party tools that handle this – but it’s nice to have a native option that handles simple use cases.
Here’s a link to the full release notes from the Keap help site.
If you have any questions or comments please leave them below – I’d love to hear the different use cases you might have for this throughout your business.
Hi Greg, Sounds great and timely. Can this be back dated ?
Hi Helen – thanks for the comment. How do you mean “back dated”? What do you have in mind?
I’m wondering if it can be added retrospectively for existing clients to whom we might wish to offer a free gift
Ah, well – no. This, like most of the features in the campaign builder, would start processing once you’ve set it up. However, if you wanted to count purchases, you could do a one-time reconciliation for your existing customers to store the number of times they’ve bought in a custom field for “Purchase Count”; and then once you set this process up it would maintain their count moving forward.
This is a game changer… time to update some old campaigns, like my multiple gift voucher one!
Yeah – this is a fun one for sure.