The New Infusionsoft
Update: Infusionsoft has rebranded to Keap, and Keap offers three versions of the software: Pro, Max, and Max Classic (formerly Infusionsoft). --- So, you may have heard rumors circulating - and it's true, Infusionsoft is rolling out a new interface. Actually, it's...
Native Keap Split Testing
I'm not gonna beat around the bush on this one - when it comes to split testing, Keap has been a little behind the times. For anyone completely in the dark - we're talking about A/B testing. It's a relatively common marketing practice which generally speaking involves...
Celebrate New Sales with a Rotating GIF
Update: I discovered a built in Zapier feature that makes this a little easier. If you use the "pick from list" formatter function you can cut out the Google Sheets step I outlined below. Just a fun little trick this week, nothing ground shattering - but a nice way to...
The Tea Kettle Lesson
A few months ago I posted a little story about how a thrift store Tea Kettle had blown my mind. You can see the whole post below, or here, but I'll give you a quick recap: Sara and I were at a thrift store, and I saw a tea kettle for a few bucks - and bought it. We...
Build an Email Preferences Center in Keap
So, a few years ago I published a blog post demonstrating how you could build an email preferences center in less than 16 minutes (read the post), and a few years later the concept here is still the same - but the tools have changed a little bit. And before we get...
How do I pause an Infusionsoft Campaign?
It seems like "How do I pause an Infusionsoft campaign?" is a question that I hear every month or so. It's a fair question, and there are plenty of circumstances under which you'd want to pause a campaign - but the sad reality is that the campaign builder doesn't have...
The Hustle Trap
Happy new year ya'll - I haven't published a blog post in almost a month, and I'm finally okay with it.I wasn't though.I was feeling guilty.For the first week or so of the new year I was watching friends post about their goals, or send emails about how they were...
Keap <> Facebook Custom Audiences
So the other day I was looking at buying tickets for an upcoming Mike Birbiglia performance at the La Jolla Playhouse, and around the same time, I started seeing Facebook Ads promoting the show. No big deal, I’m being re-targeted, right? I think most of us are...
Re-engagement Experiment
In a perfect world, we'd always stay in regular communication with our audience. We'd show up with valuable insights for them, and in return, we're welcome in their inbox. As much as I'd like to believe that my subscribers spend their free time sitting patiently at...
Scheduling Dynamic Email Broadcasts
Keap (formerly known as Infusionsoft) sends emails in primarily two ways - broadcasts, and campaigns. Campaigns are their own thing, they're powerful, robust, and they can completely revolutionize the way you do business.If you haven't wrapped your head around the...
